G-Star Raw shows how an urban clothing brand can use social media to engage consumers around its products and stores. However, while current customers “love” the collections and “next level design”, potential customers “can't find” where to buy G-Star products.
The Dutch urban clothing brand, G-Star Raw, has over 250,000 fans on its Facebook page. G-Star uses a mix of social media content featuring fashion collections, celebrities and lifestyle features to promote their latest collections and flagship stores.